Overview
The Ethereum Reality Service ("ERS") is an open protocol that enables resolution of chips, dapp links and smart contrcts. It attests to the nature of a given chip manufacturer as well as the brand or creator adding the chip to a given object. ERS is currently in development for release Q2 2023. You can read more about ERS and submit feedback on Ethereum Magicians (opens in a new tab).
If you wish to redirect HaLos today, request access to the permissioned alpha contract deployed on Optimism (opens in a new tab) by reaching out to ers@arx.org.